Xiaomi launches GoPro video camera rival at a fraction of the cost

Chinese smartphone and gadget maker Xiaomi this morning unveiled its newest toy, a GoPro-like sports video camera dubbed YiCamera. In typical Xiaomi fashion, the camera is now on sale at the Mi.com website (in China only) via flash sale at a fraction of the cost of its American inspiration: RMB 399 (US$63.50).

Xiaomi didn’t actually create the YiCamera. It’s made by the same company as the Ants smart webcam, or "Xiaoyi," which is also sold through Xiaomi’s online store. Xiaomi has struck partnerships with several gadget makers to offer a wider array of devices under its popular brand name, cementing its role as both a device maker and an ecommerce company.

See: Xiaomi’s first smart home gadgets launch this week, and they look awfully familiar

The new camera takes 16MP photos and 60 fps 1080p H.264-encoded video captured by a Sony Exmor R CMOS sensor. The f/2.8 aperture lens captures ultra-wide 155-degree panoramic views. Shooting modes include slow motion and adjustable time lapse photography. It boasts built-in wifi and Bluetooth and an app for editing and sharing video on your smartphone. Here’s a spec comparison chart with the entry-level GoPro Hero model:

Unlike the GoPro, YiCamera doesn’t appear to come with a plastic protective case, instead mounting directly to the accessory of your choice. Those accessories include a selfie stick and a harness for your cat or dog.

Xiaomi’s other peripheral accessories include an air purifier (see our hands-on here), a smart power socket, lightbulbs, and a blood pressure monitor.

See: 5 GoPro alternatives for all your action camera needs