Tech in Asia noticed on Monday night that LivingSocial in Indonesia has recently rebranded to identify itself as “an Ensogo company.” Now, when visitors type in LivingSocial.co.id, they are redirected to the new domain id.ensogo.com.
In addition to the name change, the user interface on the site has morphed. Much like the previous site, Ensogo still sells a wide range of products and daily deals, but is now organized into eight different product sections: New, Outlets, Food, Things to Do, Beauty, Services, Products, and Travel.
Tech in Asia also observed that the LivingSocial Indonesia Twitter account now redirects to Ensogo_ID, but we have not yet been able to find a Facebook fanpage for Ensogo Indonesia. The LivingSocial Indonesia Android app now invites users to download Ensogo on Google Play.
See: 18 daily deal websites in the Philippines
According to Ensogo’s FAQ page, the company wants to strengthen its brand by using the same name for the company across all of its Southeast Asian markets. Apart from Indonesia, the same rebranding occurrence has happened in Thailand and the Philippines, and the same switch is planned for Hong Kong, Singapore, and Malaysia.
LivingSocial acquired Ensogo back in 2011, then posted a net loss of US$183 million in 2013. Last April, LivingSocial sold its Southeast Asian business to Malaysia-based iBuy Group, a company that is currently facing very low share prices. In Indonesia, Ensogo competes with the daily deal website Groupon. Tech in Asia is reaching out to Ensogo for more information.
Editing by Terence Lee
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