WeChat Celebrates Ramadan in Indonesia

Tencent’s WeChat has teamed up with Indonesian creative network and marketplace Kreavi for a Ramadan-themed contest to create the best holiday WeChat emoticons. Contestants have to submit a set of custom-made WeChat stickers for 10 different emotes including prayer, homecoming, and new clothes—all traditional Ramadan customs. A whopping IDR 50 million ($5,100) is up for grabs for the top ten, with first place receiving IDR 10 million ($1,020).

Indonesia is home to more Muslims than any other country in the world. By jointly hosting the contest, Tencent hopes to appeal to at least nine of out of ten Indonesians. Tencent is pushing WeChat hard in the Southeast Asian market, which includes Indonesia’s mobile data users. Right now, WeChat is up against local telcos making their own messaging apps as well as major competitors like Line and KakaoTalk.

Local Indonesian startup Kreavi gives local visual creative talent an online platform to post portfolios, network with the community, and sell their services. The company often hosts visual creative contests.

The contest has already started and runs until July 10, so there’s still time if you want to join. Ramadan starts on July 9 and ends August 7 this year.