In today’s world where online advertising is no longer just measured by CTR and clicks, one of the toughest question we all have to answer is “so what is beyond clicks”? This month, the team at Web Wednesday hopes to help shed some light on what is being done globally to answer this question. The speaker this session is Andreas Cohen, Chairman of the I-COM (International Conference on Online Media Measurement) from Geneva, Switzerland.
Andreas will be speaking about the Future of Online Measurement and the related major challenges for advertisers. The I-COM is an industry backed global forum for exploring measurement issues facing the Digital Advertising Industry, with the goals of international cooperation, information sharing and working toward consensus on best practices.
Event Details
Date: Wednesday 26th Aug 2009
Time: 630pm-830pm
Venue: Home Club (located on the Riverwalk B1-01/06, 20 Upper Circular Road- between Boat Quay and Clarke Quay)
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