Walden International Invests S$2 Million In Brandtology

International venture capital firm, Walden International today announced its first investment using Seed Ventures IV Pte. Ltd, a S$20 million (approximately US$13.3 million) venture fund as the vehicle. This was set up under the Singapore National Research Foundation’s (“NRF”) Early Stage Venture Funding Scheme. This S$2million (approximately US$1.33 million) investment in Brandtology Pte Ltd is Walden’s first under this new fund.

About Brandtology

Brandtology provides business and brand online intelligence services round the clock from its 24×7 Command Centres. Manned by trained specialists, Brandtology enables organizations around the globe to make timely and informed strategic decisions. Brandtology’s Digital Conversation Management System (DCMS) is powered by an intelligent opinion mining and ticket-processing system which aids organizations in listening to online digital conversations generated from blogs, forums, micro-blogs, news sites and other social medium. Brandtology serves a multitude of industries and public sectors in functions where online intelligence matters. Brandtology’s proprietary technologies, coupled with proven processes and trained specialists, enable clients to improve their brand equity, to increase revenue and to gain competitive edge. For more information, please visit www.brandtology.com.

About Walden International

WI is a leading international venture capital firm that provides investors access to cross-border, IT opportunities with the advantage of an unrivalled pan-Asia network since 1987. The firm’s funds total over US$1.9 billion in committed capital. WI’s investments include Creative Technology (SGX: CREAF SP), Mindtree Consulting (BSE: MTCLIN), SINA (NASDAQ: SINA), Semiconductor Manufacturing International Corp. (NYSE.SMI and HKSE: 0981.HK), and WebEx (acquired by Cisco). Over the past 20 years, WI has been an active player in the Singapore venture capital scene and has invested in approximately 60 Singapore companies. For more information, please visit www.waldenintl.com.