There are thousands of people advertising on the Internet. So, what makes you so sure that your messages aren’t buried under the rest?
This post features how businesses, agencies and even individuals have used creative means to break through the clutter. Hopefully, it would spark some ideas on how you could approach digital advertising differently.
Like everyone else, we just love sharing stuff that make us say “wow!” That’s what makes an ad worth spreading.
1. Viral Video: Wario
Goodby Silverstein, an advertising agency, pioneered the first viral ad, featuring Wario, which destroyed the entire YouTube page into bits and pieces. The video had over 4 million views and dominated Digg (at that period) with over 9,000 thumbs up. It could have gathered more views if it wasn’t taken down after the campaign.
Catch the full campaign overview on Goodby Silverstein’s site.
2. Display Ads: Apple
Display ads are usually static and unemotional. Apple took a clutter breaking route towards advertising on the NYTimes.com front page.
3. Ikea Facebook Photo Tagging Madness
A viral photo madness Facebook campaign made by Forsman & Bodenfors for a new IKEA store in Malmo. This campaign has smartly exploited Facebook’s photo tagging feature. Catch Sarah’s analysis on this campaign here.
4. Chatroulette: Merton
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