Chinese Mobile Gaming Company CMGE Prepping Spin-Off, NASDAQ Listing, Next Month

Last year we described VODone (HKG:0082) as the biggest tech company you’ve never heard of. But it’ll soon be getting more global exposure as the mobile gaming subsidiary of VODone, the online media company that is a semi-state owned enterprise (SSOE), will IPO on NASDAQ next month.

This will see the gaming part of the company, China Mobile Games and Entertainment Group Limited (CMGE), spun-off and then publicly listed. The move is confirmed by a week-old document on the CMGE site which says that a filing will have been made with the SEC by August 20th – but we cannot find such a form at present. Nonetheless, the parent company expects CMGE Group to hit the NASDAQ tickers on September 25th (Tuesday).

Forbes recently listed CMGE as one of the top 30 mobile businesses in China, with revenue in 2011 of $31 million. One major investor is the Taiwanese chipmaker MediaTek (TPE:2454). CMGE describes itself as “the leading mobile game company in China” in terms of its distribution and publishing of mobile gaming titles in the country. Among its developer partners are Rovio (makers of Angry Birds), Disney, and Tencent QQ, as well as phone-makers who have agreements to pre-install some CMGE games on their shipped phones.

[Sources: CMGE; via Techweb (article in Chinese)]