Continuing its strengthening mobile strategy, VNG released Giai Dieu Vui over the Lunar New Year break, a new iPhone game that gets users to compete with each other over their favorite types of music.
Giai Dieu Vui bears some striking similarities to Songpop. For those who don’t follow popular gaming apps, Songpop was one of the most recommended and played apps on Facebook. VNG’s looking to capture that same wave of social music gaming while also riding the wave with Zalo, the company’s popular messaging app.
The game allows users to connect with Facebook friends and challenge them on guessing five different songs in a row. The game employs the usual leaderboard and freemium models to keep users engaged and paying.
Why is this significant? It means VNG is slowly transitioning its massive gaming arm into mobile gaming. VNG, which built its empire with games, has moved into a number of online areas including social media, music distribution, video, and news over the past five years. But recently, the tech giant moved at least 80 of its people into the mobile messaging project, Zalo, and is clearly working on even more projects with Giai Dieu Vui being the most recent.
A VNG representative hinted to me that there are more mobile gaming apps of this nature coming within the year, so I’ll be keeping my eye out.
You can check out Giai Dieu Vui on iOS here and on Android here.
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