Indonesia’s demographics: almost 70% are of working age

Indonesia is the fourth most populous country in the world. Interestingly, the share of the population – as much as 275 million people by the first half of 2022 – is nearly equal between men and women.

With a large and balanced population – and a majority of them being of working age – Indonesia is an attractive market for various industries, particularly beauty commerce.

In my latest premium story, I map out the startups focusing on the country’s beauty commerce space. These include the likes of Sociolla, Raena, and Base.

Many of these players carry out the direct-to-consumer concept, which combines product sales channels through websites, apps, and ecommerce platforms.