The Asia Pacific leads the world in terms of the growth of mobile app downloads, accounting for 64% of global mobile app downloads.

In the third and final episode of Evolving Ecommerce, hear from Damian Kim, managing director, Singapore at Meta, and Shyam Sandilya, vice president of ecommerce at Sephora Digital Southeast Asia, on some of the most exciting advancements in automation and AI for ecommerce brands.

Embracing AI and automation

Learn about how leading brands like Sephora use automation and AI to create more personalized in-app customer experiences while leveraging tech platforms like Meta to drive business results. The two also explore the impact of AI on growth and marketing teams, from delivering on-time offers and messages to automating A/B campaigns, to improving creatives and design. 

When it comes to driving app installs, for example, achieving sustained performance at scale can be complex and time consuming. Machine learning-enabled tools and AI can help app-based businesses become more efficient, uncover insights, and spend time on big-picture projects.

Driving efficiency with creative partners

App-based businesses can also leverage creative partners to drive efficiency for their marketing campaigns. Pencil, a Meta business partner, is a AI-driven creative platform that can help businesses tap automatically generate multiple ad creatives to deliver the best-performing ads to the most relevant audience.

Watch this video to hear more about some of the most exciting advancements in automation and AI for ecommerce brands.

Businesses can leverage Meta’s Automated App Ads to drive app installs with greater efficiency. The solution leverages machine learning and automated systems to better enable app advertisers of all sizes to effortlessly achieve the highest performance from app install ads. Read more about how an ecommerce company leveraged Meta’s Automated App Ads to increase the number of mobile app installs, encourage people to make more purchases, and improve its return on ad spend.

Sephora SEA is a high-growth division of global beauty retailer Sephora. The division runs omnichannel retail and ecommerce businesses in Singapore, Thailand, Australia, New Zealand, Malaysia, and ecommerce-only businesses in Philippines. It has also recently launched a new cross-border ecommerce business in nine new Asia-Pacific markets.

This content was produced by Tech in Asia Studios, which connects brands with Asia’s tech community. Learn more about partnering with Tech in Asia Studios.