Is it possible to start and manage a business while dealing with exams and schoolwork at university? Do student-founders have to sacrifice their social lives and hobbies to make their entrepreneurial endeavors work?

Anna Lam, co-founder of edible-cutlery firm Crunch Cutlery, debunks these misconceptions and more in this video.

The Singapore Management University Institute of Innovation & Entrepreneurship’s (IIE) Business Innovations Generator (BIG) program helps early-stage startups jumpstart their business ideas, validate their products, and prepare for seed investment.

In line with IIE’s aim to nurture entrepreneurial mindsets and foster a vibrant community of innovators, the BIG program accepts early-stage startups and aspiring entrepreneurs, including those not affiliated with Singapore Management University, and takes no equity from participating startups.

Learn more about the program on the university’s website.

This content was produced by Tech in Asia Studios, which connects brands with Asia’s tech community. Learn more about partnering with Tech in Asia Studios.