Fans of the classic Nintendo Entertainment System may recognize the ‘Tecmo’ of Tecmo Koei from the ever-so awesome Techmo Bowl football title. Since those ‘old days’ Tecmo has merged with fellow Japanese game publishers Koei to form Tecmo Koei. The company is currently trying to ride the social wave to gaming success, bringing it’s first title to Facebook.
The company’s new Facebook game, Jollywood, was created by the company’s Singapore studio. It’s a pretty remedial game with lots of puppy dogs and bunny rabbits and trees and such (Hint: it’s no Tecmo Bowl!)
The company hopes that it can take advantage of not only social platforms like Facebook, but mobile as well. Tecmo Koei’s senior executive director Shintaro Kobayashi explained “We want to expand our footprint globally through social games, particularly into the casual gamers markets.”
Tecmo Koei follows other long-time developers like Sega and Capcom who are making inroads into social. If GREE and DeNA are any indication, there’s certainly opportunity in that space.
