Vacancy: Google Looking for YouTube Content Partners for Indonesia

After the launch of YouTube Indonesia, country marketing manager for Indonesia, Krishna Zulkarnain, says that an opportunity is now available for new video content partners on the local YouTube Indonesia. And so Google will open the content partners position for Indonesia.

Anyone can apply as this will be the latest roadmap for YouTube Indonesia. But Google hasn’t set any date now. He stated that the Google Indonesia team will have to prepare the technical side of that.

To apply as an new content partners and producer, Krishna said that there is one main requirement: all of the videos’ rights must be in the partner’s hands. Therefore the proposed content partners should be the original owner even of the master recordings.

The content partners will get the benefit of a national and global audience and will of course also earn more money. You will also get exclusive development programs, video equipment, and other tools to improve your skills in video making.

Building brands on YouTube

Aside from that good news, Krishna was busy inspiring the attendees at today’s Google Day event in Jakarta. He opened the seminar by talking about building brands using YouTube, giving the example of the successful campaign by Lady Gaga in building her personal brand.

Krishna said that business leaders should be able to maximize the function of all screens. From laptops to cellphones, all of the screens can be used as an extension for TV commercials. Google data stated that there is a 24 percent increase in brand recall on YouTube compared to conventional TV ads. YouTube’s ad products, dubbed Masthead and TruView, are said to drive a million hits in a single day.

YouTube Masthead gives an interactive experience to click on products, play games, and even play TV commercials. Krishna said that it can help your business to engage with your consumers in a richer way.

As for TruView, it lets the audience choose to watch your ad. If they don’t want it, they can just skip ad. This first five seconds will be the time for consumers to make that decision. Krishna explained why YouTube allows its viewers to skip the add:

You only pay when users choose to watch your video ad. You can measure the engagement.

With the ability to choose to watch, TrueView could tell that 85 percent of the people who choose to are highly engaged with the content. Brands don’t need to pay if the viewers just opt to skip your ad. This feature makes your investment more measureable, he says. If you don’t like this kind of feature, Instream will make sure the viewers can’t escape from your ad. Krishna adds: