Tired of ads? Enjoy an ad-free experience by signing up.
Steven Millward · · 2 min read

Fuck this startup for hiring cheerleaders to motivate its brogrammers

Fuck this startup.

Fuck this startup for hiring a team of women as cheerleaders to motivate their (of course) mostly male developer team.

Chinese startup hires cheerleaders to motivate the brogrammers

Fuck this startup for creating that kind of leering atmosphere for the woman who appears to be the sole female dev in the room.

Chinese startup hires cheerleaders to motivate the brogrammers

Fuck your ping-pong sessions with the cheerleaders.

Chinese startup hires cheerleaders to motivate the brogrammers

Fuck this whole thing for being real (image source is the Trending in China Facebook page run by state-run news outlet China.org).

Fuck the shitty reblogger blogs reblogging this thoughtlessly with no mention of rampant sexism and inequality in tech and using phrases like “pretty young things.”

Chinese startup hires cheerleaders to motivate the brogrammers

And fuck this “oh, you’re doing such clever things with that big computer, my tiny lady brain could never handle that.”

Stay ahead in Asia’s tech landscape

You've reached your 2 free content limit for the month. Sign up for free to read the full story.

🏄 For casual readers / 👶 Free

Basic

US$0

Free forever

Get instant access to this article and more every month

0 premium content

Unlimited news briefs

5

5 articles

Ad-free reading experience

Just US$0 per day

⌛Sign up in 20s. No payment details needed.

📖 For learners / 👍 Starter

Lite

US$4.92/month

Billed annually at US$59/year

Get instant access to this article and more every month

4

4 premium content

Unlimited news briefs & articles

Ad-free reading experience

Just US$0.17 per day

Cancel anytime

Our subscriber community includes professionals from these companies:

Stay updated on the go with our mobile app.

Get latest insights with smoother, more personalized experience through TIA mobile app.

Community Writer

Steven Millward

Interested in ecommerce, social media, gadgets, transportation, and cars. If you have any tips or feedback, contact via Twitter: @sirsteven