Three minutes with ____ is a series of short interviews with people who’re creators and thought leaders in the creative, start-up or media world.
Aaron Lee, better known as @askaaronlee, is an undergraduate student from Malaysia. He started tweeting on March 2009 and has since gathered a massive group of followers. 152,513 followers at the point writing.
It isn’t the number of followers that made him impressive. It is how he used Twitter that made us want to learn from him. Unlike most Twitter users (a.k.a bots) who are just pushing out content, Aaron bravely attempts to connect with every follower. And when I mean connect, it means to help his followers with their problems. It’s a mountain load of work but Aaron is obviously enjoying the process.
The way he uses Twitter is a case study for brands which wish to build an army of brand ambassadors. Catch the interview to learn more about his Twitter story and tips.
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1. You’re always tweeting! Why are you so addicted to Twitter?
I tweet every 20 minutes and it’s possible because I schedule my tweets. Instead of spamming your Twitter stream, I figured out that scheduling my tweets is a more digestible way to share my readings. Everyone has content to share and learn from and I’m really passionate to help spread great content from various resources. I don’t mind helping anyone at all. Reading them also improves my understanding on this ever-changing Internet space.

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2. Eh… I hope you’re sharing our content (chuckles)… How has Twitter helped you so far?
Twitter has helped me a lot. It has helped me build a personal brand and gotten me a lot of exposure. I would never have imagined myself meeting so many great people, like YOU. It has also helped me spread my blog since I’m not very good with SEO. Most of my blog visits are from Twitter and Facebook.
Besides that I’ve gotten several interesting job opportunities. I’m always open though. Who knows what will happen after I graduate.
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