Miguel Cordon · · 1 min readBintang Capital’s Asia fund backs Malaysia influencer-marketing firm
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Bintang Capital Partners‘ Asia-focused fund has backed Involve Asia, a Malaysian marketing tech company. The size of the deal, which was done through Bintang Capital Partners Asia Fund I, was not disclosed.
Involve Asia is a platform that connects businesses with content creators, influencers, developers, and affiliate partners across Southeast Asia. It aims to allow everyone to make money via digital marketing opportunities and is now working on a platform for small and medium-sized businesses.
The opportunity to partner with Involve Asia to create social impact while delivering strong equity returns aligns with Bintang’s philosophy of “investing in impact and innovation,” the private equity firm said in a statement.
The investment comes as the number of smartphone users in Southeast Asia continues to climb. According to Insider Intelligence, the region may see that number rise to 359.4 million users in 2026 from around 314.8 million users in 2021.
Southeast Asia’s influencer-marketing industry is also expected to hit a market value of US$2.59 billion by 2024, a steep increase from just US$638 million in 2019.
See also: Social commerce platform WeBuy seeks $20m to launch financial services
Editing by Arpit Nayak
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