Twitter Local Trends Great For Small Businesses

Twitter local trends is now live for all users, but most locations aren’t available just yet. This feature upgrade has an obvious impact on the Twitter community – it makes trends more relevant. Not only does this improve user experience, it also helps to bring Twitter marketing to a higher level.

Getting a #tag onto the Global list of trending topics is tough. Also, the incentive for local business to do that isn’t as great as for multi-national giants like Apple or Starbucks. With local trends, we can expect more small businesses to use Twitter as a word-of-mouth platform; assuming that getting on local trends is relatively easier compared to the world trends.

We understand that P&G prefers Facebook to Twitter and a simple analysis reveals that Facebook’s precise ad targeting (besides its massive number of users) is the main reason behind this. Now with local trends available, I wonder if this changes what P&G thinks about Twitter.

One thing is for sure, Twitter is heading the ‘glocalize’ (global + local) direction – something that is advantageous to both small businesses and users.