Photo: communication-solutions.tmcnet.com
Twitter announced today that it has rolled out brand pages for companies in Japan, following up on the feature’s initial launch in the US last December. The first companies to get branded pages in Japan will be mobile carrier NTT Docomo (@docomo), Lawson’s convenience stores (@akiko_lawson), and Warner Entertainment Japan (@warnerjp).
Branded pages include wide header images, as well as custom stylings like logos and taglines. You can also promote a selected tweet to the top of your timeline, and many brands have used this real estate to pin promotional videos. There are more details about this over at fly.twitter.com.
Now, branded Twitter pages aren’t quite like branded Facebook pages. Given the amount of third party interfaces there are for Twitter, it’s uncertain how many people actually see these fancy branded pages. I know I very rarely browse Twitter using its web interface, and I’d imagine that many other users are the same.
According to The Next Web, the branded pages require that you have $25,000 already in Twitter’s ad ecosystem. I’m not certain if that stipulation applies to Japan as well or not.
Figures from Semiotics claimed that Twitter had about nearly 30 million Twitter accounts at the beginning of this year. That’s just behind Brazil at number two. As you might expect, the US is listed as having the most Twitter accounts online with 107 million as of last January.
Who’s next in line to get branded Twitter pages? Brazil seems like the most logical choice, but both Indonesia and India are big Twitter nations as well, and might also be among the next countries to get the feature, assuming it doesn’t soon get a global roll out.
[Via the always excellent @Akky over on Asiajin]
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