Today, when people want more information, they immediately turn to the Internet to retrieve what they need; whether it is for projects, news, online shopping, or even just to do price comparisons.
Edelman Digital had been analysing the amount of online chatter over twelve months about major technology brands.
The most astonishing finding was knowing there was a consistent pattern across eight Asian market. The most commonly used platform people turned to for such information: Twitter.
Twitter is the fastest growing social network over the past year and majority of the tweets have been contributed by people all over Asia. There were about 8 million buzz and chatter from people-like-me talking about technology in communities; discussing about the latest gadget, seeking advice and sharing the coolest find.
Overall, the top ten most discussed technology brands in order of ranking: Google, Microsoft, Apple, Samsung, Intel, Nokia, Sony, Hewlett-Packard, Yahoo!and Research in Motion.
Just take a look at some of the findings below:
“In Singapore, seven of the 50 technology brands tracked now have a local Twitter presence, with others contributing to a regional or global Twitter ID.” There are still so many ways and opportunities for companies to gain mindshare of consumers. Like the AIDA model, awareness and attention must first be created before intention, desire and action follow suit.
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