‘Twitter Contributor’ Launches, Better than Facebook Page Admins [PICS]

This guest post is by Sabyasachi Mitter, the Managing Director of Interface Business Solutions, an India based digital agency. Interface is working closely with Twitter to bring its advertising solutions to Asia.

Twitter Contributor is one Twitter feature that brand owners will simply love.

Our client,@Tatadocomo, has been given an extra function supporting “contributors” – we gave it a spin and we really can’t praise it enough.

So we thought of taking you through what this means for businesses.

Q: What is a contributor?

A contributor is any Twitter handle that can access a primary handle to Tweet under its own name. It works much like Facebook page admins but much better, in my opinion. Until now if you wanted your agency to handle your brands microblog account you had no option but to give them the user name and password, and the same with employees. Now this gives them complete control of the account and they could actually hold you to ransom if things don’t work out. We have had at least two large Indian corporations which had to deal with uncooperative employees and agencies and faced immense problems in getting the handle back.

Now all the brand needs to do is add the agency or employees as a contributor and he can tweet under the name of the brand. Imagine the power of empowering employees and multiple agencies to handle various kinds of conversations at the same time.

Q: How does Twitter Contributors work?

We took a real world case using the @tatadocomo (Brand) and @interfacebs (Agency) handles.

Step 1

@tatadocomo adds @interfacebs as a contributor. Notice the revoke access link.

Step 2