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Andre Gunawan · · 2 min read

Traveloka: rise of a unicorn

In 2013, Indonesia saw a boom in the travel business. Plane tickets become less of a luxury. A small startup called Traveloka saw the opportunity to provide more than price comparisons. It pivoted to ticketing and grew with soaring market demands.

Five years later, Traveloka is a billion-dollar company that has established itself as the leading startup in Indonesia’s travel industry. Here’s a closer look at its origins, milestones, and paths ahead.

traveloka journey infographic 1

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(Disclosure: East Ventures also invests in Tech in Asia. See our ethics page)

Editing by Steven Millward

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Andre Gunawan

Andre is an editorial designer based in Jakarta. He loves designing information graphics and tell stories from Asia startup scene.