Data intelligence startup Tookitaki gets $1M to predict what customers want in the future

Data intelligence startup Tookitaki today announced the raising of a US$1 million seed round. Led by Jungle Ventures, and joined by Rebright Partners and existing investor Blume Ventures, the round comes after the Singapore-based consumer insights platform previously raised US$200,000 in 2013.

Beginning its life as an ad tech platform, Tookitaki is now a SaaS platform that harnesses datasets to forecast consumer behavior online and provide actionable insights, allowing the client to better spend its marketing dollars. According to an official statement, Tookitaki’s clientele spans across e-commerce, travel, classifieds, automobiles, and consumer goods.

The funds will be used for research and expansion purposes – specifically, to grow its presence in Southeast Asia, Japan, Australia, and New Zealand. That was likely a contributing factor to the founder’s decision to accept funding from Jungle Ventures and Rebright Partners, as both have invested in startups across Southeast Asia and Japan.

See: Four years of bootstrapping, hustling, and no pay: here’s PocketMath’s journey to $10M