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Sarah Chong · · 6 min read

Brewerkz Singapore: How It Uses Social Media

Brewerkz has agreed to hold a tweetup and give everyone who turns up a free mug of beer. There’s only one condition, this post must hit at least 50 retweets! Come on, people!

Update: Tweetup is set. Click here to join!

brewerkz-logo largeWe know a social media savvy microbrewery restaurant when we see one.

And when we found out about what Brewerkz Singapore is doing on social media, we knew we can learn something from it. The people behind this really understand that social media is not all about monetary ROI and are willing to spend time to engage with customers.

Twitter

To engage loyal customers, @BrewerkzSG tweets frequently about anything from latest promotions to facts about its microbrewery restaurant. Its growing presence and cool event promotions on Twitter are attracting many new patrons as well.

Brewerkz BeerTweetups are also organized to bring the Twitter peeps together, and it’s becoming a culture for some of them to hang out there regularly. What’s more, they get to enjoy exclusive discounts and freebies!

You must be thinking, what can a business like that tweet about? Loads of interesting things!

– Promotions, events and Tweetup invites

– Launch of new beers

– Contest
i.e. We are launching a new dragon fruit and honey beer, and would like you to name it!

– Funny sayings and laws

– Interesting facts about Brewerkz
i.e. Did you know that we sell 8,000 liters of beer each week? #brewfacts

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Community Writer

Sarah Chong

Co-founder and editor of Penn Olson. A laid-back marketing student otherwise. Loves social media and twitters about everything! (yes even about the stranger who chants to himself) A huge Harry Potter movie fan who is extremely scared of geckos.