Fixing fragmented ecommerce with one unified system

This article is a part of Startup Spotlight, a series that features young, up-and-coming startups.

Image credit: Timmy Loen

The founders of Hippo Innovations observed a persistent gap in the ecommerce market. Enterprises struggled with legacy platforms that were slow and expensive to customize, while small and medium-sized businesses lacked simple, accessible tools to get online.

They started Hippo Innovations to build a unified commerce ecosystem that simplifies growth for businesses of all sizes.

😟 Problem

Most ecommerce businesses rely on fragmented technology stacks. They manage multiple disconnected tools for storefronts, payments, logistics, and marketing. This approach makes operations complex, costly, and difficult to scale, contributing to poor customer experiences and high cart abandonment rates.

💡 Solution

Hippo Innovations offers an AI-powered, unified commerce ecosystem to centralize operations. The company provides a suite of products, including StoreHippo for enterprises, Mystore for small Indian sellers, and ShipKaro for logistics.

This integrated system allows businesses to manage their entire digital commerce journey from a single platform.

Key features include:

• An end-to-end platform for storefronts, orders, and logistics.
• Over 300 built-in enterprise features, reducing dependency on third-party plugins.
• Support for multiple business models like B2B, D2C, and multi-vendor marketplaces from one backend.
• Integrated AI for cataloging, personalized search, and building custom assistants.

Image credit: Hippo Innovations

📊 Market size

India’s retail market is projected to reach US$2.2 trillion by 2030, with ecommerce accounting for US$500 billion.

Ecommerce penetration currently stands at about 5% to 6%, indicating a significant room for growth compared to markets like the US (23%+) and China (35%+). The enterprise commerce software market, estimated at US$7 billion to US$10 billion, is also less than 5% penetrated by AI-native platforms.

🤝 Team

• Rajiv Kumar Aggarwal. Co-founder and CEO. He brings over 30 years of experience in internet technologies and digital commerce from roles at Oracle, E*Trade, and HCL.
• Kriti Aggarwal. Co-founder. She leads product vision, user experience, and growth, with over 20 years of experience. She is a recipient of the Businessworld 40 Under 40 Award.

🚀 Traction

🏆 Competition

💰 Financials

🚩 Risks