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Peter Cowan · · 4 min read

Why Thai startups chase scale abroad

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In focus


Hello reader,

Today’s newsletter dives deep into a market that probably doesn’t get enough attention: Thailand.

The country, often called “the Land of Smiles,” hasn’t exactly become the land of startups. As our top story explores, many of the nation’s most ambitious young companies are looking elsewhere to scale.

Most often, their gaze is across the border in Singapore, where the rules are clearer, the funding more robust, and the odds of going big are a little less stacked.

That doesn’t mean some Thai startups aren’t recording solid traction. Case in point: Omise.

The payments firm has weathered a few rebrands and some rough years, but as my colleague Miguel Cordon notes in his earnings analysis, it’s now showing signs of a profitable turnaround. Its 2024 rebound was driven by regional expansion and new partnerships, proof that Thai firms can still scale across Southeast Asia with the right focus and flexibility.

Thailand may not be the loudest in Southeast Asia’s tech arena, but its founders and funders are quietly rewriting the rules.

Don’t sleep on this one.

Peter Cowan, engagement editor


Top Stories

1️⃣ Why Thai startups are chasing growth in Singapore

Photo credit: tampatra / 123RF

Thailand is Southeast Asia’s third-largest economy by gross domestic product. It also has a booming digital commerce sector and is investing heavily in data centers. So why do Thai startups often choose Singapore for their headquarters?


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TIA Writer

Peter Cowan

Engagement editor at Tech in Asia, based in Hanoi, Vietnam. Reach me via email at peter.cowan@techinasia[dot]com