Philippine parenting platform appoints ex-GCash exec as CTO

Edamama, a parenting-focused ecommerce platform based in the Philippines, has appointed Karen Yang Chiang as its new CTO.

Edamama’s new CTO Karen Chiang Yang (left) and founder and CEO Bela Gupta D’Souza / Photo credit: Edamama

Before this, Chiang was the head of enterprise architecture at fintech firm Mynt, where she handled the development and execution of the architecture roadmap for local e-wallet major GCash. She also held leadership roles at Eden Tech Ventures and YesCredit Philippines.

Founded in 2020 by Bela Gupta D’Souza, Edamama offers access to over 2 million products and services as well as parenting advice and content. The startup said it has maintained a double-digit compounded monthly growth rate since its launch.

The firm has raised US$25 million in total from backers such as Alpha JWC, Innoven Capital, and Robinsons Retail Holdings.

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