Asia Partners, PayPal Ventures inject $30m in Indian martech platform

SingleInterface founders (from left) Harish Bahl and Tarun Sobhani / Photo credit: SingleInterface

Some recent funding rounds in Asia’s marketing tech (martech) space were focused on ultra-precise Web3 advertising and Line mini apps. But there’s also a case to be made for the basics: making sure your business is present on platforms like search engines and social media platforms.

That’s the premise behind SingleInterface, an India-based SaaS startup. The company’s primary business is to digitize a brand’s storefront. Whether it’s a car dealership, retail shop, or service center, SingleInterface can build a brand’s store locator and location pages as well as manage listings on platforms like Google Maps, Instagram, and Foursquare – all through a single dashboard.

After a decade of operations, SingleInterface has now bagged its biggest funding yet: a US$30 million round led by Singapore-based VC Asia Partners. PayPal Ventures, the VC arm of the global payment giant, also participated.

“Our suite of products has proven to deliver remarkable revenue growth for our clients, accounting in some cases for 15% to 20% of their revenues,” said Tarun Sobhani, SingleInterface’s co-founder and CEO. “We are committed to further invest in building our portfolio of AI-driven marketing and commerce-enabling products.”

SingleInterface also offers omnichannel marketing through chatbot services, hyperlocal ads, and the full integration of company catalogs on digital platforms. The company aims to use the fresh capital to establish market leadership in Asia and to develop products focused on “audience segmentation and personalized engagement.”

It currently has a presence in India, Australia, United Arab Emirates, Japan, South Korea and Southeast Asia, with plans to go deeper in these markets.

SingleInterface was set up in 2014 by Sobhani and Harish Bahl, who is the founder of Indian venture builder Smile Group. According to the company, customers include Mumbai-based conglomerates like Tata Group and Reliance Group, as well as companies like KFC, Pizza Hut, and Nissan.

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