Thao Lam La · · 1 min readSG ecommerce enabler unveils TikTok Shop incubation program
Synagie, a Singapore-based ecommerce enabler, has launched its first regional TikTok Shop incubation program.
Behind the scenes at a Synagie studio / Photo credit: Synagie
The initiative aims to help Synagie’s partner brands accelerate digitalization and social commerce adoption across Asia.
As part of the program, Synagie will offer training sessions and workshops organized in collaboration with TikTok, as well as free management fees for up to six months.
Synagie also said it has a database of nearly 6,000 nano- and micro-content creators across the region who will be able to help its brands develop content on TikTok’s platform. With the partnership, Synagie can cover TikTok Shop’s fulfillment and logistics as well as offer a support ecosystem for brands through its backend integration with the short-video platform.
Founded in 2016 by Clement Lee, Olive Tai, and Zanetta Lee, Synagie helps brands digitalize by providing them with an omnicommerce solution.
The company has operations in seven markets across Southeast Asia, counting names like Nike, Estee Lauder, Shiseido, and L’Oreal among its 600 brand partners. The platform also plans to onboard 100 more brands by the end of 2022.
See also: Explaining TikTok’s ecommerce bet in Southeast Asia
Editing by Miguel Cordon and Lorenzo Kyle Subido
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