Miguel Cordon · · 1 min readTemu reportedly gauges Southeast Asia entry with seller survey
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Temu, the sister platform of Chinese ecommerce firm Pinduoduo, has been rapidly expanding around the world. Now, it is reportedly eyeing Southeast Asia.
According to venture builder Momentum Works, Temu conducted a survey among its sellers called “Southeast Asia, Japan, and Korea cross-border ecommerce platform seller study.” The survey asked merchants which platforms they are already using in these three markets as well as other factors such as key products, daily orders, and gross merchandise volume (GMV).
The platforms mentioned in the survey include Lazada, Shopee, TikTok, Tokopedia, Rakuten, Lotte, Gmarket, and Unit808.
Temu is a subsidiary of PDD Holdings, the Nasdaq-listed company that also owns Pinduoduo. The former platform debuted in the US in September 2022 and soon became the most downloaded free app on both the App Store and Google Play in the country.
Its monthly GMV soared from US$3 million in September 2022 to US$192 million in January 2023.
Temu is currently available in 18 countries, according to Momentum Works, and is reportedly gearing up for a Japan launch next week.
Another report from Momentum Works found that Southeast Asia’s ecommerce GMV topped US$99.5 billion in 2022, almost doubling from 2020. About half of that amount came from Indonesia.
See also: Can TikTok Shop catch up with Shopee, Tokopedia in Indonesia?
Editing by Thu Huong Le and Lorenzo Kyle Subido
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