At the IDBYTE event in Jakarta this afternoon, Indonesia, I chanced upon Telkomsel’s booth that showcases its mobile advertising product. Telkomsel is the largest telecoms company in Indonesia with about 100 million mobile subscribers in Indonesia.
This new mobile ad product, according to a Telkomsel employee from the Mobile Ads department (and who wishes to remain anonymous) it can target consumers based on:
- Location – Specific city or location
- Time – Target consumers at a given time period, say 12 noon
- Demographic – Gender, age, income group etc
For example, the picture above shows that there are currently over 3,000 Telkomsel mobile subscribers at Pacific Place, the location where IDBYTE is being held. It also shows the number of Telkomsel users at Pacific Plaza across the day in every hour.
These targeted ads can come in the form of SMSes, and we were told by the Telkomsel rep that there are currently 5,000 brands using Telkomsel’s mobile ad service.
While everything looks neat and targeted, the only problem with Telkomsel’s mobile ads solution is that advertisers can’t target based on both location and demographic. Those two targeting options are mutually exclusive, at least for now. Nonetheless, the solution still looks useful for businesses in Indonesia.
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
