Looking beyond your local market – the ins and outs of regional expansion (Kuala Lumpur Meetup)



Recent times have seen Malaysians startups developing an insatiable appetite in the region. Companies such as MOL Global and Soft Space have already established a strong presence in various countries across Southeast Asia, and are reaping the benefits. Expansion, it seems, is key to the success of a company, but fraught with many difficulties. Fledging startups, in particular, often find themselves clueless as to how to go about it.

That is why Tech in Asia, in partnership with MaGIC, are bringing together a group of startups – Carousell, Soft Space, and Easy Taxi – to discuss the best practices and challenges faced when it comes to regional expansion at our Tech in Asia Meetup in Kuala Lumpur. While Soft Space and Easy Taxi have both achieved a measure of success in reaching countries across Southeast Asia, Carousell is just beginning its journey. Put together, the respective companies will no doubt have much to share from their experiences.

Hazel Hassan, VP of marketing and strategic partnership from Cradle, will be moderating this discussion. Here are some of the points which will be covered:

  • How Soft Space and Easy Taxi approached expansion in the region
  • What Carousell is doing to increase its presence in Southeast Asia
  • How fast or slow a startup should expand, and when

Startups and investors, mark the date down on your calendars: join us on August 27, 6:30 pm at MaGIC headquarters. Tickets for the Tech in Asia Meetup are free, but grab them fast while they’re available. (If your startup is looking for investments, sign up at Techlist, our online platform for connecting startups and investors in Asia.)

6:30pm – 7:00pm: Registration
7:00pm – 8.00pm: [Discussion] Looking beyond your local market: the ins and outs of regional expansion
8.00pm – 8:15pm: Q&A
8:15pm – 9:00pm: Networking and light refreshments

Block 3730 Persiaran APEC, 63000 Cyberjaya, Malaysia

Speaker profile: Marcus Tan, Carousell

Marcus carousell

Marcus is a co-founder of Carousell, a mobile-first marketplace. He is a self-taught designer and leads Design & Community. He left Oracle after a year in business development consulting to start Carousell. He studied Business Administration at National University of Singapore and, as part of the university’s overseas college program, he interned in the product team at Wikinvest (now SigFig). That was when he fell madly in love with design and technology, and came back inspired to start something meaningful. Previously he also interned at Yahoo, Coca-Cola, and a few other digital agencies in his semester holidays to learn the ropes of marketing and creative execution. In his free time, he reads, takes photos and plays football.

Speaker profile: Joon Chan, Easy Taxi, Southeast Asia

Joon Chan

Joon Chan is a seasoned entrepreneur and executor. After building skill sets in the venture capital industry, he has founded 2 regional startups and consulted for many across South East Asia for the renowned Rocket Internet. Joon sincerely believes that great companies are built daily through hard work and daily calculated execution.

Speaker profile: Chris Leong, Soft Space


Chris Leong is the Co-Founder and current director of strategy at Soft Space. A technology enthusiast, he played a part in building the entrepreneurship ecosystem in Malaysia. His experience ranges from being involved in growing struggling start-ups into successful companies, to kick-starting the early stage funding ecosystem with Cradle Fund. With his past experiences, he is one of the driving forces behind Soft Space’s rapid growth. Soft Space is currently deemed the leading Mobile Point-of-Sales (mPOS) provider in the South East Asian region, marking its presence in Malaysia, Indonesia, Thailand, Singapore, Vietnam, the Philippines, Australia, and New Zealand.

Moderator profile: Hazel Hassan, Cradle

Hazel hassan cradle

Hazel has extensive experience in marketing communications, PR, media relations, government relations and events planning and management. She brings more than 20 years of well-rounded experience from both corporate and consultancy with exposure in the IT and telco industries. Hazel is also well-networked in both the business and technology fraternities and has the edge to be a good source of news. She held a regional APAC position at F-Secure Corporation’s APAC headquarters in Kuala Lumpur overseeing the marketing and communications strategies for countries such as India, Hong Kong, Japan, Malaysia, Australia, Singapore, Taiwan, and Vietnam. She then left to be the senior marketing manager at Avira APAC HQ based in KL, looking after the Asia Pacific region and Japan.

About MaGIC:

MaGIC (Malaysian Global Innovation & Creativity Centre) aims to transform Malaysia into a dynamic entrepreneurial nation by enabling domestic and international entrepreneurs to successfully start and grow their businesses. It is designed to become a one-stop centre for entrepreneurs, which will provide every facility an entrepreneur will need – from obtaining funding from banks or venture capitalists to providing incubators for developing startups to improve their products or services.

Editing by Paul Bischoff
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