Tapjoy Provides Insights Into Asia’s Mobile Potential

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Mobile advertising and publishing platform Tapjoy has some interesting insights into which countries are showing the fastest growth on its network, which gives some insight into mobile adoption in the region.

Looking at Tapjoy’s listings of its top ten Asian countries ranked by unique users (see right), you can see that China is far and away the leader, with 43.9 million total users, 24.3 million of which are on iOS devices. This, says Tapjoy, makes China the second largest country on its network after the US [1].

Tapjoy’s user total in Korea on the Android platform seems to be surprisingly high as well at 8.49 million, in contrast with just 2 million on iOS. India is also skewed to the Android side with 2.4 million Android users outnumbering 0.8 million iOS users.

In terms of which countries have the most room for growth, China also has “extreme upside” as Tapjoy’s unique user penetration was only at around 3 percent. At just 0.26 percent penetration, India also shows huge growth potential.

You can check out the full Tapjoy Insights report here (pdf) if you’d like to learn more. There is also an informative panel discussion entitled “Publishing 2.0: How Mobile Apps Changed the Game Publishing Model,” featuring representatives from 6Waves, Kongregate, DDM, and GREE.

You can also check out our discussion with Tapjoy’s managing director in China, David Chun, from earlier this summer.