Top Twitter marketing strategies you don’t want to miss in 2016

Photo credit: Vox

In 2015, Twitter hit a user base of 1.3 billion, 29% of which are aged between 15-34, making them Twitter’s largest age demographic. 24.6% of Twitter users are registered journalists, making the platform a primary avenue for breaking news. It’s also a great resource for brand journalism!

Latest Twitter marketing trends

Moving into the mass market

Photo credit: Jacarandafm

It’s no secret that techies make up a substantial portion of Twitter’s user base and they have been struggling to appeal to more mainstream users. But Twitter’s latest strategies to make itself more familiar to social media users may just turn that around. In fact, a simple change in UI design that swapped their “favourite” icon from a star to a heart has already driven up user engagement by 6% in one week.

Increased focus on video

The public’s general preference for video has not gone unnoticed by Twitter. Their shift to video content, acquisition of Vine and more recently, Periscope, allows users to stream live videos from around the world, and are evidence of Twitter’s move into video. This makes video content a much more viable way to reach audiences on Twitter, as opposed to past iterations of the platform.

Moving away from 140 characters

Rumours have swelled in the past year about Twitter’s decision to increase its maximum word count to 10,000 characters. A report by re/code may have just proved those rumours to be true. Although the article doesn’t explicitly state the increase to 10,000 characters, it has confirmed that Twitter is currently working on increasing its character count.

Dropping retweet counts

Photo credit: Cognitiveseo

New Strategies