In this rapidly changing age and time, going ‘digital’ is the new trend. Every brick and mortar shop is now trying to create its online presence to stay ahead of the competition. Consumers today prefer buying products at the click of the mouse instead of wasting energy and time buying from offline stores. In the light of this scenario, cooliyo – a leading consumer curated fashion & lifestyle products’ platform conducted an insightful survey which has helped in decoding the shopping behaviour of women in India. The sample size of the survey was 300,000 online women shoppers.
India has around 100 million women smart phone users out of which 40% shop online. 70% online transactions happen through a smart phone device while only 30 percent use computer/tab. 53% women in metro cities prefer shopping online as compared to 47% in tier two and three markets.
As per the survey, 80% women choose to interact with stylists while buying fashion and lifestyle products online when given an option. When interviewed, most of the women stated that they feel confident when a stylist recommends a particular product to them. Choosing the right clothes or shoes online was the biggest challenge earlier as there was no personalized feel to it, say women. However, nowadays most of the fashion portals have expert stylists who help them choose product which perfectly suits their personality, hence making their online shopping experience much more stress-free and organized.
Women online shoppers in the age bracket of 18-24 are the most active and comprise of 52 % as compared to 20 percent between the age group of 25-34, 6% above the age of 34 and 2% less than the age of 18 years. On an average, most of the women prefer shopping online between 9 – 11 pm that too on Mondays and Fridays. Also, 80% women prefer Cash on Delivery payment option while only 20% opt for online transactions, said the survey.
On an average, women shop in the following product categories:
- 35% clothes
- 26% fashion jewelry
- 19% fashion accessories
- 8% shoes
- 12% home décor
Mr. Mangesh Panditrao, co-founder & CEO, cooliyo, said, “It’s been over a year since we started cooliyo and today we have more than 2 million active users who engage on a weekly basis with us. cooliyo is one of the very few players in the market which provides stylists’ recommendations to consumers to help them make a sound choice. We have observed a 300 percent increase in conversions due to consumers’ personal interaction with a stylist. We plan to grow our userbase to 5 million in the next one year.”
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
