Note that this was written by Ashok Swami, an associate at Wooden Street, one of the startups featured below.
In the next 20 years, it’s likely that the residential furniture market will grow by ten times. It’s a factor of the unprecedented growth of residential areas.

Online furniture portals like Urban Ladder, Pepperfry, FabFurnish, etc. are some of the existing key players in online furniture ecommerce, and there are more on the way, adding to the diversity of options for customers.
This is why there has been such an explosion of the online furniture market. So, for your reading pleasure, here are the top six online furniture competitors in India.
Urban Ladder
It focuses strongly on high end furniture products. This player has its reach on very refined segment of buyers. Accordingly, its market share is the smallest.
FabFurnish
It owns most diversified collection of furniture pieces. This runner for the top position has something to offer to both the elite and common market segments. Most enriched collection of furniture, i.e., highest number of SKUs across all the product categories are up its kitty. It works on marketplace model.
PepperFry
This is the leader of online furniture industry and boasts its collection to be sourced from Jodhpur, the furniture hub of India. It has widest reach, catering to 200+ cities as of now.
StitchWood
A recent startup in the ecommerce industry has been trying their hands in manufacturing the furniture from categories such as sofa’s and wardrobes. However, they have still not come up with the remaining range of furniture customization.
CustomFurnish
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