I’m Cheryl Goh, group VP of marketing at Grab. Ask Me Anything!

Hi everyone,

I am Cheryl Goh, Group VP of Marketing at Grab, Southeast Asia’s leading ride-hailing platform. I manage Grab’s marketing efforts across the region, leading a team of over 100 marketers across Southeast Asia.

I truly believe working at Grab has made me a better person and feel blessed for the opportunity to build Grab’s brand and reputation.

Feel free to ask me about the following topics:

•  The early days of Grab
• Anything marketing related
• Challenges of growing across Southeast Asia
• What’s it like working at Grab
• Personal growth

Photo credit: Grab, Cheryl Goh.

Photo credit: Grab, Cheryl Goh.

Photo credit: Cheryl Goh

Fun stuff about me

• My first “real” job was at MOL.com. I joined as an Assistant Manager and left 6 years later as the SVP of Business Development and Product. They hired me because I was a gamer.
•  I can’t spell and depend on spellchecker. I have no sense of direction and depend on navigation apps.
• I wasn’t a marketeer until I met Anthony Tan (CEO & Founder of Grab)
• I am an avid diver and underwater photographer.