What do investors want to see in pitch decks? Docsend, a sales enablement tool that tracks in-page analytics for documents, recently published a study with Professor Tom Eisenmann from Harvard Business School, that tracked how investors interact with startups’ pitch decks (saw this on TechCrunch). 200 companies who raised seed and series A rounds were surveyed.
The full report can be found here. Some key points in the study (TL;DR):
Investors’ behaviour
- Investors spend an average of 3 mins 44 secs looking at pitch decks.
- 12% of investors view pitch decks from their mobile phones, so make sure it is mobile friendly!
- Keep your deck to 20 pages or less.
Pages that investors spend most time on
Other findings
- Raising a seed round is longer than founders think. It took an average of 12 weeks to raise a seed round. But companies who failed to raise funds normally gave up after 7 weeks. Never stop trying!
- It also takes meeting an average of 20-30 investors to close a seed round. If none of them agree to invest, do analyse their feedback and make changes to your pitch decks before starting again.
What are some other tactics / best practices to get investors’ attention in pitch decks?
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
