How Amazon, Flipkart, Snapdeal, Paytm performed on mobile in 2015

Photo credit: Wiki Commons

Following up on my last year’s post on mobile commerce, I decided to focus only on the Big Four in India this time.

The numbers shown below are derived from my formula based on publicly available data. I have also used all the free sources of data (non-paid) available from popular app store analytics platforms. The charts below are only for Android, which, in my opinion, would be 85% of all app traffic.

Flipkart maintained its leadership in 2015.

Flipkart grew two times since 2014.

Flipkart led the pack in retention, with Snapdeal following closely behind.

Month 2 retention seemed to be the biggest concern for all four companies.

Amazon topped the charts for the number of days a user stays before attriting.