- Insights This article was written by a TIA community member. Insights pieces undergo the same rigorous editorial process that newsroom-produced articles have.
Iām an 8-time CFO helping startups with their finances. AMA!
NOTE: This AMA has ended. Find the Q&A with Filbert in the comments!

Mabuhay!
Iām Filbert, the chief strategist and co-founder of UpSmart Strategy Consulting Inc., and I lead our consulting business unit. Our consulting practice supports companies through corporate troubleshooting, restructuring, valuation, and business modelling, as well as other bespoke consulting services.
UpSmart is currently one of the Philippinesā leading strategy and financial consultancy practices focusing on startups and social enterprises. My co-founder, Juvy, heads the finance managed services business unit, which provides managed finance back-office functions to startups (from accounting, billing, to payroll).
Prior to UpSmart, I was a consulting manager at Ernst & Youngās financial accounting advisory practice in the UK. I have worn many hats as a consultant, from serving as an interim finance director to working on corporate restructuring services for one of the worldās largest companies. I also worked in Saudi Arabia for almost two years, flying in weekly from the UK, spending most of my time on air (and airports).
You can ask me anything. Here are some topics I would love to discuss:
- Anything about finance and business models
- About living overseas and returning
- Best places for buffet in the Philippines
- What itās like to live in Saudi Arabia
Note from Putra, TIAās head of community content: The host may choose at his preference to not answer particular questions. The AMA is moderated by the community managers, so letās keep the questions friendly. š
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.







Recent comments
Thanks again for doing this with us, Filbert! What advice would you share with tā¦
Hi Filbert⦠how do you measure or calculate unit economics?
Hi Filbert What the crucial thing that must be considered and pay attention by fā¦