16 best free marketing tools for 2016

Disclosure: Eli Schwartz is the Director of Marketing APAC at SurveyMonkey.

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Being a marketer can sometimes feel like the whole company is on your shoulders.

You have customers, investors, managers, employees and family all clamoring for your attention, but only have 24 hours a day to get everything done. You probably know that there are online tools which will help with your marketing, but you don’t have the time to even look.

So to make things easier for you, here are my top 16 free online marketing tools that can help you get your job done efficiently and productively.

1. Hootsuite

With Hootsuite, you can monitor and post to your social media accounts without the need to check in on each individual social network. The free version has tons of great features like scheduling posts months in advance and it allows you to connect 3 social media accounts for free.

Other free options are TweetDeck and Buffer, but you will find that none offer the advanced professional features of Hootsuite.

2.IFTTT

This robust tool allows you to create logic “recipes” comprised of rules based on events.

For example, you can have a Google alert that looks for mentions of your company name and then have it send you an SMS alert or email. You can even connect it to devices like Raspberry Pi that can allow you to unlock a door when someone sends you an email that they have arrived at the office. You can use any of their built-in recipes or come up with your own.

Alternatives include Zapier and coding scripts on your own, but why bother? IFTTT is free and has everything you need.

3.SurveyMonkey

4. Piktochart

5.SubjectLine

6.List Builder by SumoMe

7.MailChimp

8.Boomerang

9.QuillEngage

10. PlaceIt

11.WalkMe

12.MailTester

13.Crowdfire

14.Content Idea Generator

15.Ahrefs

16.SEO Book