Una Brands to invest $100m into South Korea

Una Brands, a Singapore-based ecommerce roll-up firm, said it has committed US$100 million into South Korea over the next two years through a partnership with its local counterpart KlickBrands.

Una Brands co-founders / Photo credit: Una Brands

Together, Una Brands and KlickBrands will help companies across categories such as health, K-beauty, and home and living grow domestically and expand into Southeast Asian markets such as Indonesia, Malaysia, and Thailand.

The two firms will invest the amount to partner with and scale at least 25 profitable ecommerce brands with revenues of up to US$50 million.

According to a statement, Una Brands identified South Korea as a key market because of its large and still-growing ecommerce industry, which is expected to hit a market value of US$250 billion by 2025. Una Brands currently has a presence in Singapore, Australia, India, China, Indonesia, Malaysia, and Taiwan.

Una Brands said that since its launch in 2021, it has acquired over 20 firms, with the earliest brands seeing increases in their sales and profits of over 50%. A couple of Una Brands’ most recent acquisitions are those of ergonomic chair brand ErgoTune and adjustable desk retailer EverDesk+ in an eight-figure US-dollar deal.

See also: Mapping the global boom of ecommerce roll-up firms