traditional media

Singapore Press Holdings (SPH), the country’s largest newspaper publisher, announced that its net profit has fallen 25 percent to S$431 million ($346 million) from the previous financial year. The steep

We last featured EatAds in early May of this year. And now a short six months later, the Singapore-based online marketplace for traditional ad space — magazines, billboards, cabs, and

Need a quick lesson on the history of marketing channels? This infographic can provide some recap. It doesn’t have all the information, but the gist is there. Traditional media like

The Internet plays a big part in today’s society. Not only has it changed the way we communicate, it has also changed the way we consume news. This infographic, created

The ads you’re about to see are probably some of the finest “brews” you can get from mixing social media with print media (typically Wonderbra). They have amazing powers to

Time has recently released its top ten everything lists. The list that captured my attention was the one on TV Ads. This list reminds social-media-obsessed marketers how TV is still

Social media marketing is a double-edged sword. Brand managers no longer control 100% of a company’s brand image. It encompasses both the company’s actions and consumers’ voices. Social sites, forums

A video created by Socialnomics with data culled from various web sources that argues that social media is not just a fad. Some stats I picked out: – If Facebook