We last featured EatAds in early May of this year. And now a short six months later, the Singapore-based online marketplace for traditional ad space — magazines, billboards, cabs, and buses, etc — has expanded to India, the Philippines, Hong Kong, and Vietnam. EatAds has a physical presence in these four countries with local staff supporting the business.
John Fearon, Founder of EatAds told me that the expansion will keep going, as along as it makes business sense. While managing the existing business operation, John has also set his eyes on Malaysia, Thailand, and Indonesia. He told us:
EatAds wants to move into Indonesia, Malaysia and Thailand next and is seeking local partners who are involved in outdoor media.
EatAds currently has 15 people working in the team. Eight of them are based across Delhi and Mumbai, as EatAds’ business is booming in the Indian market.
The start-up’s business model is pretty flexible. Media space owners can list their empty media spots on EatAds for a fixed pricing at US$1,000 for 30 days or at $100 per lead. For folks who don’t wish to incur a sunk cost, you may instead try the service at 15 percent commission on each sale.
The online traditional ads marketplace currently has 170 listings for advertisers to choose from. While everyone rushes to sell online ads, EatAds is going in the opposite direction, selling offline physical ads.
The start-up is currently self-funded. But John did hint at a future investment to scale his business faster:
“[We’re] looking for a senior commercial manager in Singapore to join the team before seeking further investment.”
EatAds’ expansion is pretty impressive, at least on the surface. And John is pretty tight-lipped (or he is just being shy?) when we ask how he did it.
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