microblog

Sina Weibo Testing New Ad Product Targeting Brands’ Fans

Sina Weibo Testing New Ad Product Targeting Brands’ Fans

Sina Weibo’s advertising department has just announced on Weibo that it is currently testing a new ad product, called “Fans Headlines.” Fans Headlines ensures that the promoted message will be
Willis Wee · · 1 min read
Gnip Now Providing Access to Social Data from Sina Weibo

Gnip Now Providing Access to Social Data from Sina Weibo

Social data platform Gnip says its data is already being used by 90 percent of Fortune 500 companies to monitor social data from assorted services like Twitter, Facebook, YouTube, and
Rick Martin · · 3 min read
More Strange Things on Post-Real-Name Sina Weibo

More Strange Things on Post-Real-Name Sina Weibo

Things are getting weird. As the realities of real-name regulation on Sina Weibo begin to set in, we thought we’d check in with an update to yesterday’s post about some
C. Custer · · 2 min read
Very Strange Things Are Happening with Sina Weibo’s “Real-Name” Registration

Very Strange Things Are Happening with Sina Weibo’s “Real-Name” Registration

We’ve been talking about real-name registration for microblogs in China for some time now, and today that day might finally be here. But has the real name regulation actually stopped
C. Custer · · 3 min read

15 Million Users Strong: ‘Voice Microblog’ Bubbly Launches iPhone App

Known as the ‘voice microblog’ or ‘Twitter with a voice,’ Bubbly is finally debuting its iPhone app today. The app looks pretty neat and intuitive to use. It allows users
Willis Wee · · 2 min read

Nundino: A Microblog For Stock Trader Geeks

I’m not much of a stock trader but I do tweet from time to time. Nundino, comes from the Latin verb ‘nundinor,’ is a new vertical of microblog that targets
Willis Wee · · 2 min read

Mig33 Adds Miniblog to its Arsenal in Push for Emerging Markets

With over 55 million users to date, Singapore-based mobile social network mig33 is looking to further expand its horizons, today announcing that it’s getting into the microblogging space. The company
Rick Martin · · 2 min read

New Microblog Regulations Not All Bad for Chinese Netizens

Many Internet analysts view the new regulations in a negative light. They feel that as a result of the new regulations, the number of microbloggers in China will decrease substantially. These analysts also contend that netizens will not be as willing to share information freely on microblog sites, now that their comments can be traced directly to their true self. While there is some degree of truth in their argument, the regulations are not all bad.

Julia Q. Zhu · · 3 min read

Charles Chao: Sina Weibo’s Growth Surprises Me (and Damned Zombies Will Die!)

Die zombie dieeeee! Charles Chao, the CEO of Sina, was on TV last Saturday with Yang Lan (who was called the “Oprah of China” at TED). The topic of the
Willis Wee · · 2 min read

Microblog Marketing Becoming a Dubious Business in China?

The nature of marketing is to attract as many eyeballs as possible, or place yourself where everyone is looking. So when most people are riding the social networking wave, it’s
Kane Gao · · 4 min read