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Recent Posts

Creative Ad: Child Labour

9:30 am on Jul 23, 2010 by Sarah Chong

Coming up with an ad is not easy. It needs to break through the clutter, and attract eyeballs. It needs to be memorable, and impactful. It needs to translate into increased sales. Wouldn’t it be nice ...

3M Optimizes Your Ads For Maximum Effectiveness

1:22 am on May 24, 2010 by Willis Wee

It is extremely tough to create an ad that captures viewers’ heart. Advertisers often find themselves arguing and debating how visuals and texts should be placed to bring out the key messages and maxi...

3 Tiger Woods New Nike Ad Parodies [VIDEOS]

11:53 pm on Apr 12, 2010 by Willis Wee

Less than a week after the release of Tiger’s controversial Nike ad on YouTube, several ad parodies have already surfaced. We have included three that made us fall out of our chair laughing, along wit...

Funny Specsavers Parody Ad Goes Viral [VIDEO]

1:30 am on Apr 10, 2010 by Sarah Chong

Want to create a viral ad but lack inspiration? How about creating parodies? Specsavers tried it and enjoyed huge success. The ad is a parody of another viral ad titled, “The AXE Effect – Women – Bill...

Are Viral Videos Effective?

12:11 am on Mar 31, 2010 by Willis Wee

We love watching viral videos but just exactly how effective are they? Although the number of views accumulated is pleasing to see, it does not necessarily translate to sales. Evian’s viral roller bab...