3:00 pm on Jan 12, 2015 by Enricko Lukman
Indosat has issued a public apology and taken down the ad. It was meant as a joke, but nobody’s laughing.
8:30 am on Dec 23, 2014 by C. Custer
A proposed new law in China would mandate that pop-ups and other similar ads must have an obvious "close" button and be closable with a single click.
3:44 pm on Jun 22, 2012 by Enricko Lukman
Here is an interesting infographic from InMobi about the Indonesian mobile landscape, comparing the current scene up to May 2012 compared with the same point in...
10:00 am on Aug 31, 2011 by Steven Millward
We’ve probably all cursed banner ads or pop-up messages. So I have good news and bad news for you. Good news is that those two ad delivery methods are falling o...
9:00 am on Aug 10, 2011 by Steven Millward
NeochaEDGE is a unique, Shanghai-based web firm that intersects modern art and design in China, global brands, and social media. It's primarily a creative agenc...
7:40 pm on Aug 4, 2011 by Steven Millward
The CEO of Focus Media, China's biggest outdoor digital media agency, has revealed that the country's multitude of booming group buy sites now account for US$10...
11:16 am on Jul 28, 2011 by Masaru Ikeda
The Nikkei a.k.a. Japan Business Daily reports today, KDDI‘s cellphone advertising unit Mediba Inc. is planning to take over Tokyo-based Nobot for 1.5 billion y...
10:48 pm on Jul 19, 2011 by Abhineet Kumar
Digital media company Komli Media has acquired ZestAdz, a mobile advertising company based in Chennai, India. Komli Media announced today that with the acquisit...
10:00 pm on Jul 11, 2011 by Willis Wee
At the IDBYTE event in Jakarta this afternoon, Indonesia, I chanced upon Telkomsel’s booth that showcases its mobile advertising product. Telkomsel is the large...
9:30 am on Jul 23, 2010 by Sarah Chong
Coming up with an ad is not easy. It needs to break through the clutter, and attract eyeballs. It needs to be memorable, and impactful. It needs to translate in...
1:22 am on May 24, 2010 by Willis Wee
It is extremely tough to create an ad that captures viewers’ heart. Advertisers often find themselves arguing and debating how visuals and texts should be place...
2:50 am on May 15, 2010 by Sarah Chong
How cool can a frozen pizza ad be? With creativity, the ad could be hugely experiential. In a partnership between Findus (the top frozen food brand in France) a...
12:02 am on May 3, 2010 by Willis Wee
Traditional marketing still works. But it generally doesn’t possess one attribute that social media has – customer engagement. All relationships, including one ...
3:26 am on Apr 17, 2010 by Sarah Chong
When they said a picture paints a thousand words, I think they meant alphabets too. Don’t know what I am saying? Check out the ads by IESP, João Pessoa, Brazil ...
11:53 pm on Apr 12, 2010 by Willis Wee
Less than a week after the release of Tiger’s controversial Nike ad on YouTube, several ad parodies have already surfaced. We have included three that made us f...
1:30 am on Apr 10, 2010 by Sarah Chong
Want to create a viral ad but lack inspiration? How about creating parodies? Specsavers tried it and enjoyed huge success. The ad is a parody of another viral a...
12:11 am on Mar 31, 2010 by Willis Wee
We love watching viral videos but just exactly how effective are they? Although the number of views accumulated is pleasing to see, it does not necessarily tran...
2:20 am on Mar 26, 2010 by Sarah Chong
The music industry is beating piracy not by trying to eliminate it completely, but by focusing on other revenue sources. Artists are offering their music downlo...
10:58 pm on Mar 8, 2010 by Willis Wee
The very first iPad commercial was aired during Oscars, explaining why Apple CEO Steve Jobs was spotted on the red carpet, as reported by Mashable. The 30 secon...
2:44 am on Feb 24, 2010 by Sarah Chong
“Twitter advertising platform is expected to launch within a month or so and is currently under the test phase.” Anamitra Banerji, head of product management an...