aliexpress

MagicLab said its near-term focus was on industrial and commercial settings.

AliExpress has over 104 million average monthly users in the EU, surpassing the large platform threshold.

Both were ahead of domestic rivals including 11street and Gmarket, while Coupang remained the market leader with 33.25 million users.

Shinsegae and China-based Alibaba each hold a 50% stake in the venture, which will make G Market and AliExpress Korea subsidiaries.

Over 7,000 products on AliExpress Korea were sold using misleading discount practices between May 2023 and October 2024.

Kleanthi Sardeli, a data protection lawyer at noyb, said that these companies collect significant amounts of user data.

The European Commission said AliExpress has not done enough to penalize repeat offenders.

Celeb Shop will feature fashion items from Seoul’s Dongdaemun area, a hub for clothing trade.

Once niche, these Chinese platforms are going viral on TikTok – offering US shoppers low prices and offbeat goods that Western sites lack.

Data transfers outside the EU are only allowed if the recipient country meets EU data protection standards.