Amazon Prime Now available on app stores in Singapore

Smartphone users in Singapore can now download the Amazon Prime Now app on iOS and Android after news of its imminent arrival in the country leaked.

Prime Now is Amazon’s express grocery service, which delivers goods to your location within two hours. Users pay a membership fee to access it, along with other services like Amazon Prime Video, a Netflix competitor.

Here’s what it looks like on the iPhone:

The store looks well-stocked with a variety of groceries and household items, ranging from fruits and vegetables to electronics, pet food, and stationary. The ecommerce giant’s house label, Amazon Basics, is also available.

For a limited time, users can order via the app without a membership.

Amazon Prime Now competes head-on with online grocers Redmart (owned by Lazada) and Honestbee, and could steal market share away from supermarkets like NTUC Fairprice, Cold Storage, and Sheng Shiong.

It’s also battling Live Up, Lazada’s take on a membership program.

While Redmart has been around for years, it does not deliver as quickly as what Amazon Prime Now and Honestbee offer to do. If you attempt to order items on a Wednesday night on RedMart, for example, you might receive your goods by Friday earliest. With Amazon Prime Now, you can select a time slot on Thursday morning.