Twitter has managed to shape its branding from a “what you’re doing” social site to a real time news source (e.g. Iran Election).
With blogging on the rise, news can be shared by anyone and is more viral than ever.
But because of this very phenomenon, credibility issues are also surfacing.
Issue of Credibility
On Twitter, you can share unverified information, knowledge and news anonymously, or as anyone else. There are no gatekeepers to ensure accurate transmission of news.
Co Founder Evan Williams (@ev) commented:
“Anonymity was a key thing for the people there … How do you have anonymity and trust … that is a key thing,” he said.
“It demonstrated a potential we thought was there … having worked on technologies that allow people to publish more information freely, I believe, is a good thing … but it also says to me ‘Wow,’ we have so much more to do.”
Reputation Validating System
So what plans do Twitter have up its sleeves to counter this problem? EV revealed that Twitter is working on a reputation validating system based on users’ ratings of each other.
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