Strategy for Growth through International Market – 28 Jan

Boyd started the company, Enzer with S$10,000, where he was the Executive Chairman and Chief Executive Officer of the Company. Enzer became a world renowned brand with products sold in 33 countries and won the Superbrands award for 3 consecutive years. The company was listed on the Singapore Stock Exchange in May 2001. In 2006, the sales turnover reached close to S$ 80 million. Boyd will share the growth strategies Enzer adopted (including branding and international market penetration) to grow from S$10,000 to S$80million.

Join this next forum organized by the NUS Entrepreneurship Centre (NEC).

About The Speaker

In 1984, Boyd with his partner started the company, Enzer with S$10,000, where he was the Executive Chairman and Chief Executive Officer of the Company. Enzer became a world renowned brand with products sold in over 33 countries and won the Superbrands award for 3 consecutive years.The company was listed on the Singapore Stock Exchange in May 2001. In 2006, the sales turnover reached close to S$ 80 million.

Boyd is passionate in training, coaching and mentoring business owners and aspiring entrepreneurs. He started 7 Notes Capital Pte Ltd, in the business of private equity investments and training programmes. Boyd is a mentor of over 30 business owners in industries such as fashion, construction equipment, TV media, spas & beauty, electronics, telecommunication and many more.

Boyd holds a Masters degree in Business Administration from the University of Hull and is a Fellow of the Chartered Institute of Marketing, UK. He also holds a Graduate Diploma in Personnel Management from the Singapore Institute of Management, a Diploma in Industrial Management from the Institute of Industrial Management and a Diploma in Christian Education from the Rhema Bible Training Centre. Boyd is also a Fellow of the Institute of Management Consultants, Singapore. He serves as a sub-committee member of ACE, Spring Singapore and is a committee member of PDSC, STADA (Singapore Training and Development Association).

Prior to starting Enzer, Boyd launched his career in a multi-national corporation and was a Training Manager, specialising in management and quality programs.

Event Details

When: Friday 28th January 2010
Time: 6-8pm
Where: National University of Singapore
NUS University Hall auditorium, Lee Kong Chian Wing Level 2, 21 Lower Kent Ridge Rd

Register here.