HTC’s recent purchase of Dr Dre’s Beats Audio company proves that the Taiwanese hardware maker is young and cool and down with that hippety-hop music all the kids are listening to. And now, finally, China has the chance to check out a new Beats-badged phone, as HTC has just announced on its official Sina Weibo account that it’s bringing the white Sensation XE smartphone to mainland China “in mid-November.”
The giant Android-powered device has a dual-core 1.5GHz processor – matching the cheaper Xiaomi phone which launched last month – and comes with white Beats in-ear earphones that have distinctive, red cords. Those massive headphones pictured above are actually an (expensive) optional extra. An official price for the milky-white smartphone has not yet been given.
The Beats element is about software, as well as hardware and branding – it gives the phone a built-in equalizer and added bass that fixes the abysmal state of audio on Android. On most other phones running Google’s OS, equalizers are supported since 2.3 (Gingerbread) but are not incorporated in the OS.
As one of the comments on HTC’s Weibo post points out, the Sensation XE has been out in Hong Kong for a month already.
Here’s a short video made by GizmodoUK showing some of the stand-out features of the phone:
[Source: HTC’s Sina Weibo account]
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
